"A recent study conducted by Microsoft found that the average human attention span is down to eight seconds from 12 when it was originally measured in 2000.
The study's researchers also claim that the human attention span is now less than that of a goldfish, which is nine seconds.* "
We have over 30 years of experience in:
Research, Positioning + Strategy
Visual Identity Design
Our 'ShotGun-Approach' is not haphazard...
BRAND CONSULTANCY + CREATIVE CONTENT
LATEST PROJECT: OG ØMEGA-3 PLUS
OG ØMEGA-3 PLUS:
NEW BRAND + PRODUCT DEVELOPMENT
Brand positioning + name generation for OG Science+ Wellbeing a UK/Norwegian start-up. OG ØMEGA-3 PLUS is a new and unique formulation of food supplement - developed by a research team in Norway using only the best quality, traceable and sustainable ingredients. The key requirement was to establish and convey a clear point of difference - and to stand out.
This product innovation project also involved:
• Brand design
• Product packaging
• Website implementation
• Video content development
• Social media content creation
The brand was launched in the UK in 2019.
HEWLETT PACKARD/PUBLICIS LONDON
BRAND MANAGEMENT FOR 46 COUNTRIES (EMEA)
Brand campaign strategy and creative co-ordination across EMEA including guideline development, original content creation and campaign implementation
THE BRITISH ARMY/PUBLICIS LONDON
CAMPAIGN IMPLEMENTATION GUIDELINES
Development of campaign guidelines for UK national press implementation. Designed to provide clear instructions to regional teams, to ensure clarity and consistency of message.
GLOBAL CORPORATE IDENTITY + ARCHITECTURE
An 18 month project to align 120 companies across the globe. A 7-step framework was created to accommodate local brand equity and global corporate quality standards, along with full CI implementation guidelines.
BRAND MARKETING GUIDE BOOK
An internal marketing communications exercise for Coca Cola condensed into a pocket sized hard-back book and delivered to marketing teams around the world.
CREATIVE CONTENT: EVENT BRANDS
Video: The Relics Building Wrap
DAMIEN HIRST RETROSPECTIVE /QATAR MUSEUM AUTHORITY
A fully integrated online and offline marketing campaign for Qatar Museum Authority in Doha.
The objective was to raise awareness of the art of Damien Hirst and engagement with the local population. Initial target was 40,000 visitors - the final number was 60,000.
• Communication strategy
• Brand campaign concept design
• On and off-line activation
• 3d experiential
• Print + Digital advertising
Video: The Relics Documentary
A NEW MEDICAL / ACADEMIC EVENT BRANDING PROJECT
A new visual identity system for the first of an annual medical/academic event - the first held in Barcelona. Subsequently updated variations were used until recently.
CREATIVE CONTENT: CONSUMER BRANDS
VARIOUS PAN-EUROPEAN BRAND DEVELOPMENT+POS CAMPAIGNS
Working with Bartle Bogle Hegarty, these are two examples of Pan-European brand communication campaigns for Levi Strauss & Co. They are the rebranding and packaging of the Orange Tab range and a number of POS campaigns for 13 classic ATL ads at retail across Europe.
NEW POSITIONING +BRAND CAMPAIGN FOR EUROPE
A Pan-European repositioning and marketing campaign for a classic American brand. Using the simple concept of 'Authenticity' and a 'statement of independence'. This initiative boosted sales by 300% in the first season.
A DIFFERENT WAY OF
LOOKING AT GOLF
An innovative, disruptive start-up brand of golf-wear. The spirit of skate/surf injected into golf. FLOG - a different way of looking at GOLF. Name generation to product design.
VARIOUS FMCG BRAND PACKAGING PROJECTS
One of a number of FMCG packaging projects for Unilever / Van den Berghs. This features NPD - home baked pastries - as part of a Stork brand extension innovation exercise.
"You boys take care of the office for a couple of days.
I'm gonna ride shotgun."
We ride shotgun with both brands and agencies to help them achieve their business objectives.
EXPERIENCE / AGENCIES
Bartle Bogle Hegarty
Cato Johnson / Y&R
Publicis London + Qatar
Qatar Museum Authority
Russell Athletic (EMEA)
SRH Marine (Greece)
Starter Corporation (EMEA)
TAG Heuer (EMEA)
VF Corporation (US)
Brand Consultancy + Creative Content
BRANDS / BUSINESSES
Forward Industries (US)
Grand Union Brewery
Hewlett Packard (EMEA)
Levi Strauss & Co.