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"A recent study conducted by Microsoft found that the average human attention span is down to eight seconds from 12 when it was originally measured in 2000. 

The study's researchers also claim that the human attention span is now less than that of a goldfish, which is nine seconds.* "

ARE YOU LOSing YOUR COMPETITIVE EDGE?

CAN YOU EASILY EXPLAIN YOUR BRAND?

IS YOUR AUDIENCE CONFUSED?

DO YOU HAVE A POINT OF DIFFERENCE?

IS IT TIME FOR SOMETHING NEW?

*www.entrepreneur.com/article/297833

This is why we help brands

Say Less + Mean More

 

using a combination of ...

We have over 30 years of experience in:

Research, Positioning + Strategy
Brand Management

Name Generation
Visual Identity Design
Communication Campaigns

Our 'ShotGun-Approach' is not haphazard...

BRAND CONSULTANCY + CREATIVE CONTENT

The ShotGun approach delivers clarity, focus + business momentum via three stages of input, distillation + activation.

It is based on the concept of a jet engine that produces  thrust + direction for brands.

THE JET ENGINE

EXEMPLI GRATIA

Here are a selection of brands and businesses that have experienced the ShotGun approach

“Good judgment comes from experience, and experience - well, that comes from poor judgment.”  A.A.Milne

LATEST PROJECT: OG ØMEGA-3 PLUS

OG ØMEGA-3 PLUS:
NEW BRAND + PRODUCT DEVELOPMENT

Brand positioning + name generation for OG Science+ Wellbeing a UK/Norwegian start-up.  OG ØMEGA-3 PLUS is a new and unique formulation of food supplement - developed by a research team in Norway using only the best quality, traceable and sustainable ingredients. The key requirement was to establish and convey a clear point of difference - and to stand out.

ØUTSTANDING...

This product innovation project also involved:

• Brand design
• Product packaging
• Website implementation
• Video content development
• Social media content creation

The brand was launched in the UK in 2019.

BRAND CONSULTANCY

ONE VOICE, MANY LANGUAGES

HEWLETT PACKARD/PUBLICIS LONDON
BRAND MANAGEMENT FOR 46 COUNTRIES (EMEA)

Brand campaign strategy and creative co-ordination across EMEA including guideline development, original content creation and campaign implementation

FOLLOWING ORDERS

THE BRITISH ARMY/PUBLICIS LONDON
CAMPAIGN IMPLEMENTATION GUIDELINES

Development of campaign guidelines for UK national press implementation. Designed to provide clear instructions to regional teams, to ensure clarity and consistency of message.

ELEVATING BRAND QUALITY

KONE ELEVATORS
GLOBAL CORPORATE IDENTITY + ARCHITECTURE

An 18 month project to align 120 companies across the globe. A 7-step framework was created to accommodate local brand equity and global corporate quality standards, along with full CI implementation guidelines.

THE REAL THING IS HERE

COCA -COLA
BRAND MARKETING GUIDE  BOOK

 
An internal marketing communications exercise for Coca Cola condensed into a pocket sized hard-back book and delivered to marketing teams around the world.

CREATIVE CONTENT: EVENT BRANDS

Video: The Relics Building Wrap

PROVOKING NOT PROVOCATIVE

DAMIEN HIRST RETROSPECTIVE /QATAR MUSEUM AUTHORITY
A fully integrated online and offline marketing campaign for Qatar Museum Authority in Doha.

The objective was to raise awareness of the art of Damien Hirst and engagement with the local population. Initial target was 40,000 visitors - the final number was 60,000.
    • Communication strategy
    • Brand campaign concept design
    • On and off-line activation
    • 3d experiential
    • Print + Digital advertising

Video: The Relics Documentary

INSPIRING + INFORMATIVE

BAYER HEALTHCARE
A NEW MEDICAL / ACADEMIC EVENT BRANDING PROJECT

A new visual identity system for the first of an annual medical/academic event - the first held in Barcelona. Subsequently updated variations were used until recently.

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THE UK's FIRST COSMONAUT

JUNO MISSION BADGE
FOR THE UK's FIRST COSMONAUT

Designed for the UK's first cosmonaut Helen Sharman. The Juno mission badge was used on the spacesuit used on the Mir orbiting laboratory - see the video for more.

CREATIVE CONTENT: CONSUMER BRANDS

CLASSIC BRAND MARKETING

LEVI STRAUSS/BBH
VARIOUS PAN-EUROPEAN BRAND DEVELOPMENT+POS CAMPAIGNS

Working with Bartle Bogle Hegarty, these are two examples of Pan-European brand communication campaigns for Levi Strauss & Co. They are the rebranding and packaging of the Orange Tab range and a number of POS campaigns for 13 classic ATL ads at retail across Europe.

REAL SWEAT

RUSSELL ATHLETIC:
NEW POSITIONING +BRAND CAMPAIGN FOR EUROPE

A
Pan-European repositioning and marketing campaign for a classic American brand.  Using the simple concept of 'Authenticity' and a 'statement of independence'. This initiative boosted sales by 300% in the first season.

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PUNK GOLF

FLOG GOLFWEAR:
A DIFFERENT WAY OF
LOOKING AT GOLF


An innovative, disruptive start-up brand of golf-wear. The spirit of skate/surf  injected into golf.  FLOG - a different way of looking at GOLF. Name generation to product design. 

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ALL ABOUT TASTE

UNILEVER
VARIOUS FMCG BRAND PACKAGING PROJECTS

One of a number of FMCG packaging projects for Unilever / Van den Berghs. This features NPD - home baked pastries - as part of a Stork brand extension innovation exercise.

THE CALL TO ACTION

"You boys take care of the office for a couple of days.
I'm gonna ride shotgun."

 

Stagecoach
(1939 Movie)

We ride shotgun with both brands and agencies to help them achieve their business objectives.

 

EXPERIENCE / AGENCIES
AS&K

BANC
Bartle Bogle Hegarty

Brewery Group

Cato Johnson / Y&R

Fitch London

Imagination
Publicis London + Qatar

 

Polaroid

Qatar Museum Authority

Reed Exhibitions

Russell Athletic (EMEA)

SRH Marine (Greece)
Starter Corporation (EMEA)

Sunday Times

Swan Hellenic

TAG Heuer (EMEA)

The Army

UBS

Unilever

VF Corporation (US)

WYG plc

 

Brand Consultancy + Creative Content

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All rights reserved
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BRANDS / BUSINESSES

Bayer Healthcare

CITB

Decleor

Estée Lauder

EuroFresh

Flog Golf
Forward Industries (US)

GSK

Grand Union Brewery

Hewlett Packard (EMEA)

Intel (US)
James Burroughs

Kone Elevators
Levi Strauss & Co.

 

Say Hello...

Experience: